The New York Times has an insightful article about what went wrong for T-Mobile:
But after the iPhone went on sale, sold exclusively at first by AT&T in the United States, T-Mobile USA began to lose its most lucrative customers, those on fixed monthly plans, who defected to its larger American rivals — AT&T and Verizon Wireless, which began selling the iPhone in February.
With most mobile phone launches, the phone is generally exclusive for only a few months at most. The iPhone being exclusive for almost five years in the US, after most other countries lost their exclusivity agreements, is the most telling part about AT&T (and Apple’s) behavior. Sad, really.
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